Brand loyalty thesis

That we knew, those were our strengths. What we had no experiences in, was product. How do you design exceptional, amazingly, well-designed high-quality outdoor product. And so that’s where our third co-founder CJ came into play, who is a veteran in the outdoor industry? He has worked for Gregory and Black Diamond for close to 12 years and has designed some of their most award winning packs and tents and whatnot over the past decade. So, we were very frank that that’s not our forte and that we needed somebody who could really help us do that and I think that a constant assessment as we continue to grow the business to recognize merchandise planning is a problem and we’re running into inventory stock out situations or excess stock, we need somebody who likes deeply understands that and can help us fix that and hence hired accordingly.

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Brand loyalty thesis

brand loyalty thesis


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