It isn’t usually possible or even desirable to include every possible customer or competitor in your research. Instead you would select a sample of people, who represent the whole population being surveyed. Sampling saves time and money and can be more accurate than surveying an entire population. There are two main methods of sampling which can help ensure you have a population that will provide reliable data. These are probability sampling, which follows statistical rules with each member of the sample population having a known chance of being selected, and non-probability sampling which includes such methods as calling for volunteers or on-the-street interviews and using students as guinea pigs in an experiment.
If you want to cover all of your bases, look no further than the Seneca Nation of Indians Economic Development Company's (SNIEDC) PDF fill-in-the-blank business plan template . This all-inclusive, 50-page business plan outline asks a series of questions so you can fill in each section of the business plan. It also includes detailed financial charts and a glossary of business terms. The SNIEDC is a Salamanca, .-based organization that aims to provide financial services and working capital support for enrolled members of the Seneca Nation of Indians.