For a long time, longer than anyone in the newspaper business has been alive in fact, print journalism has been intertwined with these economics. The expense of printing created an environment where Wal-Mart was willing to subsidize the Baghdad bureau. This wasn’t because of any deep link between advertising and reporting, nor was it about any real desire on the part of Wal-Mart to have their marketing budget go to international correspondents. It was just an accident. Advertisers had little choice other than to have their money used that way, since they didn’t really have any other vehicle for display ads.
“O CAPTAIN! My Captain! our fearful trip is done;
The ship has weather’d every rack, the prize we sought is won;
The port is near, the bells I hear, the people all exulting,
While follow eyes the steady keel, the vessel grim and daring:
But O heart! Heart! Heart!
O the bleeding drops of red,
Where on the deck my Captain lies,
Fallen cold and Captain! My Captain! rise up and hear the bells;
Rise up–for you the flag is flung–for you the bugle trills; 10
For you bouquets and ribbon’d wreaths–for you the shores a-crowding;
For you they call, the swaying mass, their eager faces turning;
Here Captain! Dear father!
This arm beneath your head;
It is some dream that on the deck,
You’ve fallen cold and dead.