Evolution of management research paper

Eliminating dependencies is crucial if companies want to design and sell new digital capabilities to ever-more targeted customer segments, each of which will have different needs. Let’s use the example of an auto manufacturer that has embedded digital technologies into its cars that enable customers to make online updates to navigation, infotainment, and other systems. To ensure perpetual evolution, the automaker needed to design those systems so it could isolate the business capabilities it wants to offer customers—for example, a certain navigation capability or a specific new feature of the infotainment system—and so it could change or update these elements independent from one another.

Evolution of management research paper

evolution of management research paper

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