Isb essays 2008

Ethics in marketing deals with the principles, values and/or ideals by which marketers (and marketing institutions) ought to act. [98] Marketing ethics is also contested terrain, beyond the previously described issue of potential conflicts between profitability and other concerns. Ethical marketing issues include marketing redundant or dangerous products/services [99] [100] [101] transparency about environmental risks, transparency about product ingredients such as genetically modified organisms [102] [103] [104] [105] possible health risks, financial risks, security risks, etc., [106] respect for consumer privacy and autonomy, [107] advertising truthfulness and fairness in pricing & distribution. [108]

Isb essays 2008

isb essays 2008

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