How you use case studies will depend on the goals, as well as on the format, of your course. If it is a large lecture course, for example, you might use a case study to illustrate and enrich the lecture material. (An instructor lecturing on principles of marketing, for example, might use the case of a particular company or product to explore marketing issues and dilemmas in a real-life context.) Also in a large class you might consider breaking the class into small groups or pairs to discuss a relevant case. If your class is a smaller, discussion-format course, you will be able to use more detailed and complex cases, to explore the perspectives introduced in the case in greater depth, and perhaps integrate other instructional strategies, such as role playing or debate.
Regardless of the format in which you employ case studies, it is important that you, as the instructor, know all the issues involved in the case, prepare questions and prompts in advance, and anticipate where students might run into problems. Finally, consider who your students are and how you might productively draw on their backgrounds, experiences, personalities, etc., to enhance the discussion.
While there are many variations in how case studies can be used, these six steps provide a general framework for how to lead a case-based discussion:
JBS successfully implemented Microsoft Project Online last Dec. to manage various projects which drive forward the corporate mid-term business plans by visualizing each project. Yukihiro Makita, President of JBS, talks about how he conceptually designed a new office in order to change the work style in the company so that the employees as a group of professionals could enhance their potential with better efficiency. Marketing Division was the first division to use Project Online. Takeshi Miura, Executive Officer and Head of Marketing Division, explains how JBS came to the conclusion of implementing it and how it affected his division positively.
In case you would be starting a blog from scratch that would be quite hard. On the other hand, if you’re starting a blog, you do have the chance to create an ideal structure for it. Think about the topics you’d like to blog about. These could be the same as the product categories of your online shop, but it also could be different categories. Write a few long, really awesome, articles on each of these categories. These articles will be your cornerstone pages . Make sure to write lots of blog posts about similar topics (but all slightly different and more niche/long tail ). And link from all of these articles to your most important cornerstone article. If you start your blog from scratch, make sure to structure it in an excellent way! Read more about this in our ultimate guide to site structure .