Promotional strategies of nokia essays

Pull strategies are demand-driven because they target the end user. Manufacturers and wholesalers use this strategy when retailers are reluctant to carry their product for some reason -- the product may be too expensive to sell at retail outlets, for example. Pull strategies include free samples, public promotional events such as contests, door-to-door sales, point-of-sale displays, Internet marketing campaigns and telemarketing campaigns. Media campaigns designed to associate the product with a public good (such as environmentalism, for example) can be classified as indirect pull strategies because they are ultimately targeted at consumers, but involve no direct request to buy.

Promotional strategies of nokia essays

promotional strategies of nokia essays

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