Research papers netflix case study

I am an early Netflix adopter and have made many new Netflix customers through my praise, Up until recently when I stopped spreading the word about Netflix. In the last two years, I have been sorely disappointed that Netflix has invested so much money in creating content, over building relationships with content owners and expanding access to all existing movie and TV content. Its come to a point that practically all available movies and TV shows on Netflix are free already and I have not seen any increase in blockbuster movies being shown on Netflix.

Netflix’s Marketing Mix Name: Institution: Marketing mix The marketing mix of Netflix is the one that has given the company an edge to compete with other companies that are comparatively market giants. The fact that Netflix is competing in same market with the likes of Blockbuster can be credited to the company’s marketing mix. The marketing mix for Netflix includes a unique line of products. Among these is the DVD home delivery service and online streaming. The company has also extended service delivery where customers can download movies from the internet into a wide range of devices such as Samsung Blu-Ray and Playstation3 players. Customers can download the movies instantly into these devices and many others. This serves to offer customers a wide range of uniquely designed products. The ease access of products from the internet, which is widely available, goes a long way in ensuring that customers can access the products conveniently. This convenience has an instant appeal to customers (Davenport & Harris, 2007). Netflix also provides services through direct mail. This is one of the tactics that has given them an edge ahead of their competitors in the market. This method of DVD delivery ensures that customers get them at the convenience of their doorsteps. This minimizes the effort that the customer is required to use in the process of acquiring the commodity. The company has also set up many shipping points nationwide. This ensures that the orders placed by customers are processed within the shortest time possible. With these shipping centers distributed across the country, Netflix is able to stay ahead of competition because mail delivery is processed in points closer to the customers. Customer and online members are able to receive their DVD orders within 2 business days. To add to the all these measures, the company has its online movie store open all the time everyday. The store offers a wide selection of movies and hence it has become a one-stop movie shop for customers (Parasuraman, Grewal & Krishnan, 2007). Netflix is also focused on aggressive advertising strategies that seek to expand the company’s customer base by promoting their products and services. The company uses Google ads and website pop-ups to advertise its products online. This is a great strategy since they seek to tap internet users to visit their online movie store. In addition to these, Netflix offers its customers several payment options for online purchases. This enables the company to adapt to diff

1. Can Netflix be considered a learning organization? What evidence points to that?
2. What is the role of Reed Hastings in leading Netflix amidst significant technological changes?
3. Examine Netflix relationship with Amazon. What other dangers does Netflix face?
4. How does the topics in Chapters 8, 11 & 12 link to this case study?
5. submit your responses to the Weekly Assignment Folder:
Helpful Links:
1. https:///watch?v=pZ8tJzIaJ3s
2. http:///companies/netflix/
3. http:///sites/jeffbercovici/2013/04/19/amazon-asks-users-which-original-shows-should-we-make/
4. https:///watch?v=WU54pv3cUjY
5. https:///watch?v=OiUkGrsSNuE

Imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a 7ñ9-page research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success. In this assignment, you will demonstrate your mastery of the following course outcomes: ∑ Apply microeconomic models to real-world situations for informing effective business decisions ∑ Analyze business and market data using microeconomic tools for their impact on business sustainability ∑ Evaluate the structure of various markets for informing effective decision-making strategies ∑ Assess the behavior and decisions of individuals and firms for their relation to the microeconomic

Research papers netflix case study

research papers netflix case study

Imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a 7ñ9-page research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success. In this assignment, you will demonstrate your mastery of the following course outcomes: ∑ Apply microeconomic models to real-world situations for informing effective business decisions ∑ Analyze business and market data using microeconomic tools for their impact on business sustainability ∑ Evaluate the structure of various markets for informing effective decision-making strategies ∑ Assess the behavior and decisions of individuals and firms for their relation to the microeconomic

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